Because people are increasingly relying on the internet for virtually everything, many businesses are shifting to selling their products and services online. However, to be able to sell online, you need an e-commerce website.
But setting up an e-commerce website from scratch is expensive, especially for businesses that are just starting out. Luckily, the innovation of e-commerce software has enabled just about anyone to set up his or her own e-commerce website quickly and cost-effectively.
What is e-commerce software?
E-commerce software is a tool or an application that allows business owners to build their own e-commerce websites with very little investment.
Ideally, it’s the engine of an e-commerce website because it makes it possible for you to manage inventory, calculate discounts, taxes and other charges, track sales, add/remove products, and perform other functions needed to smoothly run an e-commerce website and deliver orders. E-commerce software has enabled consumers to trust in e-commerce business because transactions happen quickly and payments are secure and reliable.
The awesome part about e-commerce software is that it comes equipped with the features necessary for a functional e-commerce website, such as shopping cart, multiple payment options, content management systems, logistics integration, reporting tools, mobile compatibility, scalable infrastructure, security, order management, marketing tools, checkout system, and blog section.
With e-commerce software, you don’t need to hire an expert web designer to build an e-commerce website for you. It comes with a glittering array of premade templates to choose from to build your site. Once you’ve built your e-commerce website, you can customize it by changing its design, color, font, and overall layout.
Reasons To Take Your Business Online Now
1. Expand your customer base
The good thing about selling online is that you can reach customers beyond borders. For example, if your business is located in the United States, you can sell to a customer living in the United Kingdom. This is possible because of the availability of shipping and international payment options.
2. Ability to sell 24/7
An e-commerce website runs 24/7. Therefore, a customer can wake up in the dead of night and be able to buy what they want online. This increases your overall sales tremendously.
3. Low startup and operational costs
Unlike starting a brick-and-motor business, where you have to pay for the premise, and labor, starting an online business is very cheap. In fact, some e-commerce software offer an option to create a free e-commerce website to sell your products. Plus, you don’t need to employ people to run the business. Once set up, an e-commerce website can run on autopilot. However, when your business scales up, you’ll need to employ support staff to streamline operations.
4. Allows you to work from anywhere
E-commerce software allows you to operate your e-commerce website from anywhere. And thanks to the cloud technology, you can literally see all the processes and transactions that are happening on your e-commerce store even when on vacation.